TDA's Wine Passport Program Wins Award

Guest Blogger: Kerry Neely, Deputy Assistant Commissioner for Marketing

I'm proud to announce the Texas Department of Agriculture's Texas Winery Passport Program won the 2010 North American Agriculture Marketing Officials (NAAMO) Agricultural Marketing Excellence award!

The winery passport program works in new and innovative ways to offer incentives to visitors experiencing Texas wine country. Through the program, more than 1 million travelers visit Texas vineyards and wineries, while meeting the winemakers who take pride in their craft. Thanks to those winemakers, Texas is the fifth-leading wine-producing state in the nation.

When travelers redeem their passports, not only does TDA send them a reward or connect them with a reward-donating winery that offers tastings, dinners or overnight stays, the agency also receives valuable feedback about consumer interests that serves as essential market research.

NAAMO awarded TDA and Texas this honor above all other U.S. states and Canadian provinces. To learn more about the Texas Winery Passport Program, visit www.gotexanwine.org.

Congratulations again to TDA's Marketing and Promotion Division for superior strategy and excellent execution!

GO TEXAN WineCast Episode 5- Dallas Wine Trail

This GO TEXAN WineCast highlights wineries in the Dallas area. A cluster of four urban wineries, this trail brings the rural winery experience to the heart of Dallas.

Watch the video here:


You can go to http://www.youtube.com/user/GoTexanWine to view videos on other trails located across our state and to find out more about all Texas wines and wineries have to offer.

GO TEXAN WineCast Episode 2

The second GO TEXAN WineCast is now available for viewing. Get familiar with the Texas Hill Country Wine Trail located in the heart of Central Texas. The trail is made up of 24 wineries and is the second most popular wine destination in the country, second only to Napa/Sonoma.

Watch the video here:




You can also visit the GO TEXAN Wine YouTube channel:
http://www.youtube.com/user/GoTexanWine to view videos on other trails located across our state and to find out more about all Texas wines and wineries have to offer.