Tuesday, October 12, 2010
Guest Blogger: Kerry Neely, Deputy Assistant Commissioner for Marketing
I'm proud to announce the Texas Department of Agriculture's Texas Winery Passport Program won the 2010 North American Agriculture Marketing Officials (NAAMO) Agricultural Marketing Excellence award!
The winery passport program works in new and innovative ways to offer incentives to visitors experiencing Texas wine country. Through the program, more than 1 million travelers visit Texas vineyards and wineries, while meeting the winemakers who take pride in their craft. Thanks to those winemakers, Texas is the fifth-leading wine-producing state in the nation.
When travelers redeem their passports, not only does TDA send them a reward or connect them with a reward-donating winery that offers tastings, dinners or overnight stays, the agency also receives valuable feedback about consumer interests that serves as essential market research.
NAAMO awarded TDA and Texas this honor above all other U.S. states and Canadian provinces. To learn more about the Texas Winery Passport Program, visit www.gotexanwine.org.
Congratulations again to TDA's Marketing and Promotion Division for superior strategy and excellent execution!