Guest Blogger, Rick Rhodes, Assistant Commissioner of Rural Economic Development
Besides having immediate name recognition, the city of Muleshoe, Texas, also has promoted itself as a tourism destination through the Texas Department of Agriculture's GO TEXAN Rural Community Program.
Last June, the Food Network visited Muleshoe to film an "Ace of Cakes" episode called "Slow Mules and Fast Cars." Chef Duff Goldman and his crew experienced true Texas hospitality as they enjoyed a potluck dinner, complete with savory Texas brisket and homemade ice cream. The bakers even got to ride authentic Muleshoe mules.
More than 200 people, including TDA Rural Economic Development staff, eagerly awaited the Muleshoe-themed cake made by Chef Duff and his crew. The cake was in the shape of a mule-riding hat (6” brim) - not to be confused with a cowboy hat - sitting on top of two mule shoes. Christian, the mule ridden by Chef Duff, even sampled some cake.
The episode will air Thursday, Sept. 30, at 9 p.m. CST on the Food Network. The national exposure for the city of Muleshoe is another step city leaders are taking to promote Muleshoe and its quality of life. The city also is currently working on its GO TEXAN Certified Retirement Community application, which helps Texas communities market themselves as tourism and retirement destinations.
I applaud the leaders of Muleshoe for taking steps get the city's name out there.